Asus smartphones were sometimes average, sometimes perfect. Best example is the Zenfone 3. When launched, it had the latest hardware with top line camera sensor and full of features. The price was very reasonable. If you are a lover of a premium phone but don't want to spend too much, that was your ideal choice. You can still buy it from online stores (probably the best camera phone you can get around). The zenfone max pro m1 is both a budget and a quality midrange phone Pretty much there were other phones that were aimed at delivering performance either in battery, CPU power, camera, overall. Asus always had a similar cheaper version, with the premium goods present. It had its specific battery performance phones, named "Zenfone max" with huge battery packs enough for providing around more than two days of backup. But these had not so efficient hardware, to be able to compete with the new genera...
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